Łukasz Folda

Storyteller | Multimedia Engineer & Producer

Graduate of the Leon Schiller Łódź Film School. A formal background in IT Engineering, Computer Graphics, and Web Service Design defines a methodology rooted in technical precision. Creative storytelling meets industrial execution. Every project functions as an integrated production system; workflows align artistic intent with rigorous technical standards. Expertise encompasses the full lifecycle of digital and physical assets, ensuring scalable, high-performance deployment across complex production ecosystems.

Professional Core

Multimedia Production & Lens-based Media: Comprehensive management of film and photo projects. Expert in both analog and digital imaging, combining visual narrative with technical mastery of lens-based media to deliver measurable impact.
Print Engineering & Prepress: Oversight of the full print production lifecycle (Prepress – Press – Postpress). Expertise in color management (ICC/CMYK/Pantone), industrial print standards (ISO 12647), and structural design validation.
IT Engineering & Web Systems Architecture: Specialization in computer graphics, web service design, and network operations. Proficiency in managing data-driven web architectures and complex content repositories. Engineering background ensures rapid adaptation to complex enterprise content ecosystems and production infrastructures.
AI & Media Engineering: Application of a formal engineering mindset to AI-driven media. 1.5 years of practice allow for the utilization of AI as an advanced computational tool within a controlled production system. Current methodology centers on the integration of market-available solutions — from architectural "digital twin" visualizations to creative animations referencing culture and history within a human-centric, narrative-driven workflow. This ongoing synthesis of creative and technological assets serves as the foundation for the development of a bespoke, proprietary AI production system (in development). This architecture leverages photography and domain expertise to ensure high-fidelity, regulatory compliance, and authentic creative outcomes.

Systems & Quality Control

Asset Lifecycle Management: Designing and administering scalable processes for media ingestion, quality validation, archival, and deprecation within any digital environment.
Technical Integrity: Ensuring multimedia files meet rigorous industrial specifications (resolution, color profiles, compression, format compliance) and brand identity standards.
Integration Proficiency: Connecting creative outputs with web-based repository systems to optimize data flow and eliminate production bottlenecks.

Philosophy

Media and engineering intersect within this practice. Every project functions as a production system. Technology, including AI, serves as a tool, not an author. Absent a humanistic perspective and technical rigor, technology produces empty content. The core objective involves the utilization of modern tools to amplify the message, ensuring precision, compliance, and excellence throughout the production pipeline.

Linguistic & Cultural Competency

Facilitation of complex, cross-border production workflows. Native proficiency in Polish and Silesian (C1), complemented by a C1-level command of English. Intermediate (B1) command of Czech supports regional cooperation. Introductory (A1) proficiency in French and German enables basic international communication.

Selected Multimedia Works

A curated selection of my core multimedia projects, bridging the gap between artistic storytelling and industrial execution. This collection represents the intersection of my experience as a multimedia engineer and producer.

European Mobility Week: GZM Campaign

Role: Executive Producer (GZM Metropolis - Upper Silesian and Zagłębie Metropolis)

Project Scope: Strategic oversight and executive production of a 5-part promotional film series commissioned by the Metropolis (GZM). The campaign objective was to promote public transport solutions during the European Mobility Week, focusing on urban integration and sustainability.

Key Responsibilities:

Procurement Strategy: Developed technical RFPs (Requests for Proposals) and established rigorous evaluation criteria for external production vendors.
Vendor Selection: Led the qualification process, vetting creative portfolios and technical capabilities to ensure alignment with GZM brand standards.
Production Oversight: Managed the full production lifecycle, including script validation, creative direction, and milestone tracking.
Quality Assurance: Served as the technical and creative gatekeeper, ensuring all deliverables met the strict messaging and visual identity requirements of the municipal communication strategy.

Note: This portfolio features 2 of the 5 films produced under this campaign, representing the visual and messaging standards maintained throughout the entire series.

Location: GZM - Upper Silesian and Zagłębie Metropolis

Real time architecture transformation - AI visualisation (Instagram version)

This experimental production showcases real-time architectural transformation using AI tools. The project explores the fluid boundaries between industrial heritage (Szombierki Power Station) and futuristic spatial visions. As an AI Engineer and Multimedia Producer, I utilize these techniques to create dynamic visual narratives that push the limits of traditional video production.

Location: EC Szombierki, Bytom, Poland.

Industriada album recordings documentary 2018-2019

This documentary captures the making of the album "INDUSTRIADA. Pasi mi to!", a unique musical tribute to Silesia's industrial heritage. The album features a blend of electronic beats, ambient soundscapes, and powerful orchestral tones, showcasing performances by PASIMITO!, The Party is Over, and CueFX.

The project immortalizes the unique spectacles from INDUSTRIADA, Europe's largest industrial heritage festival, held annually on the Industrial Monuments Route (Szlak Zabytków Techniki). The recording also features a special guest: David Murray, one of contemporary jazz's most brilliant saxophonists, adding a premium artistic dimension to the industrial narrative.

The album was produced to ensure that the unique sound of INDUSTRY and the spirit of the festival resonate long after the events of 2018 and 2019.

Album (Korfanty Institute): instytutkorfantego.pl
Apple Music: Listen on Apple Music
TIDAL: Listen on TIDAL
YouTube Music: Listen on YouTube Music

Psychedelic AI Music Video - Silesian Heritage & 60s Experiment

This AI-driven music video is a psychedelic journey merging the experimental aesthetics of the 1960s with Upper Silesian cultural identity. Drawing inspiration from the hippie era, LSD-infused visuals of The Beatles, Pink Floyd, and Krautrock, the project intertwines these global influences with Polish cult classics like "Akademia Pana Kleksa".

The narrative reconstructs fragments of Upper Silesian aristocratic history, focusing on the lost grandeur of the Świerklaniec Palace—a magnificent residence destroyed and demolished in the aftermath of WWII. By invoking the legacy of the Donnersmarck and Ballestrem families, the video acts as a digital séance. Key visual anchors include the iconic Świerklaniec gate (now relocated to the Silesian Zoo), serving as a portal between local industrial-magnate heritage and the timeless spirit of experimental art.

Concept: Historical identity vs. 60s Psychedelia.